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Alessandra Rich isn’t a household name just yet but look no further than super-chic actor Sienna Miller, who chose this designer for her first red-carpet appearance since giving birth, and you’ll see why she’s recently come under the spotlight. Her eveningwear first caught the attention of Net-a-Porter’s Natalie Massenet and has since been the go-to for every ‘it’ girl’s special occasion. This season, she’s drawn most of her inspiration from Russian gymnasts in the 80s and “a little piece of Cher”, she admits. Alessandra Rich joins us today for One Minute. 

Coco Powell: Is fashion art?

Alessandra Rich: Fashion is entertainment, more fun than art. 

CP: What do you day dream about most often?    

AR: I’m not a dreamer, I’m a pragmatic person but I usually dream about sleep, it’s something strange, I know. 

CP: What is your favourite possession? 

AR: I’m not possessive but I really need my blackberry!

CP: The one restaurant you frequent more than any other?

AR: I like to go to Scott’s in London.

CP: Who is the most beautiful person you’ve ever seen? 

AR: I often meet beautiful people, most recently my seamstresses in Italy. 

CP: Where would the Alessandra Rich girl be tonight?

AR: Probably at The Colosseum at Caesar’s Palace in Las Vegas. 

CP: Your favourite cafe in Paris?

AR: Jardin d’Hiver at the Crillon Hotel, it’s perfect to have a tea. 

CP: Please list the four things that have inspired this collection most: 

AR: Actually the principle inspiration were the Russian gymnasts from the Summer Olympics of 1980, and a little piece of Cher!

CP: How do you get past designer’s block?

AR: Eating a proper diet. 

CP: What perfume are you wearing today?

AR: Balenciaga

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